At Emi & Koa we create handcrafted products that blend luxury, tradition, and modernity inspired by our Indian heritage

Explore our versatile Rakhris collection:

Personalise: Choose your string colours, initials, or names with round or mini cube beads with gold foil printed letters

Kid's Favourites: Superhero, sports-themed, glow-in-the-dark, and frosted beads for little hands

Evil Eye Protection: Guard against negative energy with our varied Evil Eye designs for all ages

Naturals: Embrace tranquility with these natural crystals with healing properties

Minimalist Luxury: Gold-plated stars, hearts, and simple round beads for a touch of elegance

Budget-Friendly: Stylish options perfect for bulk gifting

All crafted with 100% Egyptian Cotton twist string, our Rakhris are strong, comfortable, and hypoallergenic

Designed in-house by Karishma and Nisha, each Rakhri is meticulously designed and made with attention to detail.

Our Rakhris feature 100% colourfast strings made from soft Egyptian Cotton, ensuring both vibrant colours and comfort. Personalisation options make each Rakhi truly unique, reflecting the significance of the sibling bond.

We infuse a modern twist into traditional Rakhris, offering wearable styles for men and playful options for children. 

Our minimalist designs prioritise simplicity and ease of wear.

To enhance the gifting experience, each Rakhi is individually packaged onto our very own Emi & Koa exclusive cushion card envelope.

We are dedicated to creating timeless symbols of affection that celebrate love, tradition, and style for your Raksha Bandhan / Rakhri celebration.

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A little bit about us...

Emi & Koa is run by Karishma & Nisha, two mums from North West London who together created and launched the business in 2021. 

At the end of maternity leave, we faced redundancy and zero flexible working in our collective 20 year careers within Marketing and Fashion Design. We started to brain dump and came up with a luxury Rakhi product, which was already 2 years in the making. 

With our combined extensive skills, we developed a brand with a clear direction. Since Karishma’s brothers complained year after year about not enjoying wearing their Rakhis, we took this notion and ran with it.We intended to modernise the “traditional” looking Rakhi, offering a more classy and wearable alternative. The look being minimalistic and fuss free, with the use of soft, long-lasting 100% colourfast Egyptian Cotton so the dye doesn’t leak and stain your clothes!

Since then, our range has naturally expanded to dainty customisable and personalised jewellery - keeping in line with our minimalist design ethos. All pieces are adjustable to suit any wrist size, including necklaces which can be worn at your desired length. 

We have also ventured into Dandiya dancing sticks which are fully designed and hand made in-house by us, with the added novelty of adding your own personalised engraved name to each pair. We love to recreate a modern take on traditional Indian items, helping you to personalise your pieces which are ideal for gifting, or for your own family.

There's lots more in the pipeline and we can’t wait to further share our journey with you all!